YOU & ME

Mama & Mini / Shareable Set Concept

YOU & ME is a Mama & Mini and shareable accessory brand expanded in spring 2022 following the success of OOOAH! KIDS.

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The brand was created around the idea of connection through matching and shareable items, designed for mothers and children, friends, or loved ones to wear, keep, and remember together. Inspired by children who want to do everything their mothers do, and by the simple joy of sharing something special with a friend, YOU & ME focuses on jewelry and accessories that turn small objects into meaningful bonds.

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A key part of the concept is the product card design, which was developed to be split in half so each person can keep one side. This packaging detail visually reinforces the brand’s message: one set, two people, and a shared moment between them. Developed primarily around Mother’s Day, the collection includes Mama & Mini items, friendship pieces, and giftable accessory sets designed to celebrate love, connection, and everyday togetherness.